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September 24, 2007
Wolff wants to make A's, Earthquakes global brands
There hasn't been a lot of public discussion about how the Earthquakes and A's will benefit from each other, so Lindsey Riddell of the San Jose/Silicon Valley Business Journal is breaking some new ground in her story this week, "A's hope global strategy will lead them to World Series." (Note: the story is three pages long, so be sure to click those additional pages if you want to read the whole thing.)
While the story focuses almost entirely on basebally, we do get this tidbit from Lew Wolff:
"The A's have a tremendous brand and I'm not sure we've maximized that outside our market area," Wolff says. "We're busy trying to win games... It's just a little different approach than the former people who had it. We're much more interested in building this into a much bigger brand. We want the A's and the Earthquakes to be internationally recognized."
What that means remains to be seen, but we think it's a good sign.
In other news, we were just glancing at the MLS playoff standings and noticed that Chivas USA, remarkably enough, is currently undefeated at home with a 10-0-2 record. As most of our readers know, the only team in MLS history to win all its home matches was the 2005 San Jose Earthquakes. Could Chivas USA equal this feat? We'll know in about a month. They have three home games remaining, against Chicago, Colorado, and a regular season finale against none other than the Houston Dynamo, many of whom set the current record as Earthquakes.
Posted by Jay at September 24, 2007 08:44 AM
Comments
When I was growing up in Mexico back in the 70s "Los Atleticos" were the hottest "beisbol" team. I wonder If they still are as popular. Outside the USNA, the name would be more attractive than "Los Yanquis" which has a real negative connotation.
Posted by: San Francisco at September 28, 2007 04:06 PM